For years I’ve been asked to write a book based on the principles of the Predictable Promotion™ System. I have been in ongoing negotiations with publishing companies, and hope to embark on authoring a full-length book in that not too distant future. But that kind of project is a full-time job, and these days I [...]
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Take a moment to look around yourself. Tick off a visual inventory of the items that jump out at you. Now ask yourself, why do you have those particular photos or mementos on your desk or those specific titles on your bookshelf? If you aren’t sure, then your potential clients won’t be sure either. What [...]
Nobody wants to be perceived as having a one-dimensional leadership image. But without a robust online presence your brand may wind up as flat a pancake. So here are some tips of mine to help you supercharge your social media persona. Don’t Be Generic If you’re on LinkedIn, for instance, don’t default to the computer-generated [...]
According to the Stanford Research Institute, knowing how to successfully manage relationships with people contributes more than 85 cents on the dollar toward your total income. One of the most complicated relationships to manage is the one you have with your boss. But developing that relationship and establishing a great synergy and rapport can be [...]
Leaders are exceptionally well-versed when it comes to the importance of budgets. You constantly study metrics and benchmarks to control profit margins, revenues, and debt. Nobody has to tell you the critical role that each of those plays in the bottom line. They also don’t need to remind you that how you deal with those [...]