ATTENTION: Image Consultants, Small Business Owners and Entrepreneurs Play Your Biggest Game! Brand & Marketing Breakthroughs to Attract More Clients Presented By: Sarah Hathorn, AICI CIP, CPBS AICI New England Chapter Education Day 2012 AICI Members Earn .6 CEU During this .6 CEU workshop you will learn how to leverage your business brand and implement innovative marketing tools to flourish where others fail. Play your biggest game on the way to becoming an iconic rock star of your industry. Find out how to create your own one-of-a-kind signature system, leverage value-based fees for greater profits, and design unique business models that offer a more diversified menu of products/services to make your business more scalable, sustainable, and competitive. We will also explore self-erected roadblocks that sabotage success and learn to overcome them to earn a higher income and attain greater professional and personal fulfillment. You will come away from this dynamic learning experience with hand-on tools, take-away templates, and advanced Internet marketing secrets that empower you to attract a greater number of ideal clients and generate a robust fulltime practice. Listen to what people that attended the event in Atlanta are saying! "Sarah's workshop on brand strategies was well-received by all members in attendance for our AICI Atlanta Education Day. The uniqueness of her program was that it catered to both beginner and advanced image consultants. Sarah spoke about the areas of business development that are much-needed for individuals building and growing their image consulting businesses. She higlighted different business models for consultants to generate revenue through multiple streams; information that is lacking among our industry. Personally, I walked away armed with the knowledge to leverage my business and take it to a new level. I appreciate Sarah's knowledge, expertise, and overall willingness to share such extensive information to help us grow our businesses." Shauna Heathman, AICI FLC Owner, Mackenzie Image Consulting President, AICI Atlanta Chapter Topics covered in this exciting workshop: Mindset obstacles that hinder your ability to charge higher fees and enjoy greater success How to uncover the hidden strengths, talents, gifts, and passions that make you and your brand unique Choose your ideal clientele and target them with authentic marketing strategies Develop your own multi-purpose professional marketing collateral Analyze and critique the key components of your 30-second brand commercial Develop your ideal marketing wheel and design your annual strategic plan Discover ways to create your branded signature system and signature presentation Explore new and different business models that can generate multiple income streams Limited Seating Available! Read what others have said about Sarah's Brand & Marketing Breakthroughs Workshop! "On behalf of AICI NY Tri-State Chapter, I would like to extend our sincere thanks for such a powerful presentation at our 2011 Education day. The information you provided was so valuable and relevant for our image industry, and your enthusiasm and connection with our members were a big plus. The feedbacks I got back were excellent; everyone loved you and felt you were one of the best speakers in our organization. Thanks again for the fabulous job!" Shanna Wu Pecoraro, AICI CIP SP Image Consulting VP Education, AICI NY Tri-State Chapter "I cannot thank you enough for your invaluable seminar presented to the AICI NY Tri-State Chapter members on January 29, 2011. As an image consultant, I have attended many presentations on the topic of company branding and its importance to a business owner but it wasn’t until I sat through your “Empower Your Company Brand” presentation where I experienced my “aha moment” and realized what I needed to do to take my business to the next level. Your material was relevant, transparent and simplified in a way that is easy to implement immediately into one’s every day business. Thank you for an engaging and dynamic presentation!" Jacqueline M. Peros JMP Image & Style Group, LLC Past President, AICI NY Tri-State Chapter "Sarah delivered a jam packed, well-constructed event that everyone felt privileged to have attended. I was so proud to have my recommendation be met with such a positive reception. I had personally experienced Sarah’s business growth for the past few years and could speak with confidence because not only has she become a wonderful confidante and collaborator, assisting me with my charity functions in Divabetic, but she has become a trusted coach and inspiration for my own business branding endeavors. She didn’t disappoint as her seminar was full of helpful advice and practical ways to focus the task of personal packaging and her laser beam tactics for branding in the age of social media and internet marketing were well received. Her instructional style is easy and accessible and her ability to recommend strategies that are creative yet logical and easy to implement made everyone receptive to her innovative ideas. She has a friendly deliverance that allows her wealth of information to be easily absorbed. I love her hands-on, interactive approach and we all were enlightened and incredibly motivated by day’s end." Catherine Schuller, AICI CIP CurveStyle: Reshaping Fashion About Sarah Hathorn Sarah Hathorn, AICI CIP, CPBS is an internationally distinguished executive coach, corporate consultant, professional speaker, and the founding CEO of her own company, Illustra Consulting. A career acceleration and leadership presence expert, Hathorn created the innovative Predictable Promotion System, a 10-step proprietary process she uses to coach business leaders to ascend to higher levels in record time. Applying her promotion principles and drawing upon decades of experience in the image and branding industry, Sarah not only launched her own entrepreneurial enterprise but recently watched her young consulting business grow by an astonishing 300 percent in just one year’s time, during the global economic downturn. One of her greatest passions is to share her ideas and strategies to help other consultants and small business owners experience the same kind of rewarding and lucrative results for themselves. Hathorn served as a senior level executive for a Fortune 100 company for 25 years, and she has more than 30 years of experience mentoring high potentials for rapid career advancement and extraordinary success. Her client list is a virtual “Who’s Who” of elite companies and top executives. Sarah serves as a Master Trainer of Image Consulting, Corporate Professional Development and Coach at the world-renowned London Image Institute. She is also Certified Reach Branding Strategist. Sarah’s tips, insights, and advice on professional presence, career acceleration, and executive leadership development have appeared on Forbes.com, msnbc.com, The Huffington Post and in features published by numerous newspapers and magazines including The New York Times and Money Magazine. Share this with your friends on Facebook & Twitter      Tweet Don't Miss This Exciting & Content Filled Workshop! Register Below Now! AICI Members Earn .6 CEU AICI New England Chapter Education Day 2012 Brand & Marketing Breakthroughs to Attract More Clients Presented By: Sarah Hathorn, AICI CIP, CPBS Saturday, April 28, 2012 9:00am - 5:00pm Highland March Offices 1900 Westpark Drive, Suite 280 Westborough, MA 01581 Early Bird Registration Register by April 6, 2012 $99 Members $119 Non-Members (Includes lunch) After 4/6/2012: $139 Members | $159 Non-Members Dont' forget the Early Bird rate ends April 6, 2012! And theres limited seating available so... Standard Registration (After April 6, 2012) Click to Register (Member) Click to Register (Non-Member) Copyright © 2006 - 2012, Illustra, LLC, All rights reserved.  Privacy Policy Illustra Consulting Illustra Mentor Coaching Illustra Web Services 6555 Sugarloaf Parkway Suite 307, #270 Duluth, GA 30097 800-267-3245 Phone & Fax