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Category Archives: Image Consulting

VIDEO – Sarah Hathorn talks with Dawn Stanyon about the 2013 AICI Conference

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The Trademark Look of a Leader

Do you always exude externally visible leadership presence? Or is your leadership brand like most of those seen in today’s business arena – merely a temporary branding identity that you only consciously wear and emphasize when you are in the spotlight? Every leader knows that they need to express a strong brand when they pitch [...]

5 Instant Leadership Impact Secrets

Walk into an interview, board meeting, or evaluation with genuine presence and it will make a powerfully persuasive positive impression. You know it when you see it. But how do you convey instant, charismatic presence? Follow these 5 tips! #1 Wear Instant Presence If the magazine cover doesn’t grab your attention you’ll never read it. [...]

Look the Part: Suddenly Simple Steps to Predictable Success

Try telling fans of Lady Gaga and the TV show Madmen that wardrobe branding is overrated. Think the Beatles with crew cuts or Queen Elizabeth with a new tattoo. Trust me, visual packaging matters! Humans are hardwired to make critical judgments of one another from first impressions gathered within just two or three seconds. No, [...]

Adding Fluency to Your Body Language

Effective leadership relies on effective communication, but many leaders focus only on verbal forms of expression while overlooking nonverbal signals. But as body language expert Carol Goman points out, people can send nearly 1,000 different nonverbal signals during a 30-minute negotiation. So I thought it would be a good idea to talk about some of [...]

Brand Marketing Breakthroughs to Attract More Clients

How do you play your biggest game on the way to becoming an iconic rock star of your industry? You must leverage your business brand and implement innovative marketing tools to flourish where others fail! Sarah Hathorn, AICI CIP, CPBS, will share how you can create your own one-of-a-kind signature system, leverage value-based fees for [...]