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Take a moment to look around yourself. Tick off a visual inventory of the items that jump out at you. Now ask yourself, why do you have those particular photos or mementos on your desk or those specific titles on your bookshelf? If you aren’t sure, then your potential clients won’t be sure either. What [...]
Everyone knows the importance of competitive corporate branding strategies to market to a targeted group of people with unique offerings of specific goods or services. But what is often forgotten is that professionals each have their own personal brands, whether they know it or not. It doesn’t matter if you are a top-level executive, an [...]
Do you always exude externally visible leadership presence? Or is your leadership brand like most of those seen in today’s business arena – merely a temporary branding identity that you only consciously wear and emphasize when you are in the spotlight? Every leader knows that they need to express a strong brand when they pitch [...]
Walk into an interview, board meeting, or evaluation with genuine presence and it will make a powerfully persuasive positive impression. You know it when you see it. But how do you convey instant, charismatic presence? Follow these 5 tips! #1 Wear Instant Presence If the magazine cover doesn’t grab your attention you’ll never read it. [...]
Try telling fans of Lady Gaga and the TV show Madmen that wardrobe branding is overrated. Think the Beatles with crew cuts or Queen Elizabeth with a new tattoo. Trust me, visual packaging matters! Humans are hardwired to make critical judgments of one another from first impressions gathered within just two or three seconds. No, [...]
In the 21st century we no longer have to be satisfied with careers that promise delayed gratification that only starts after retirement. You can celebrate your passions along the way and love your work, by utilizing intentional vision that yields predictable promotions defined on your own unique terms. Generate your personal definition of value and [...]
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